Every solar company wants more enquiries. The two biggest levers online are Google Ads and SEO. They work very differently, and most installers get the best results from using both.
Google Ads: leads now
- Speed: campaigns can start producing enquiries within days.
- Control: you choose the counties, searches and budget.
- The catch: leads stop when the budget stops, and every click costs money.
SEO: leads that last
- Compounding: pages that rank keep bringing enquiries without paying per click.
- Trust: many homeowners trust organic results more than ads.
- The catch: it takes months to build, not days.
What works for Irish installers
- Local landing pages for each county and town you cover.
- Clear, up-to-date SEAI grant content.
- A strong Google Business Profile with regular reviews.
- Ads focused on high-intent searches in your service area.
The step most companies miss
Whichever channel brings the lead, it is wasted if nobody replies quickly. WattScribe answers every enquiry in seconds, day or night, and follows up until the customer decides, so you get more value from every euro of marketing.
